Three Firms That Do Not Exist. Built to Show What Yours Could Be.
These are self-directed concept sites. No firm hired us to build them. We designed them to demonstrate how deliberate design decisions change the way a practice is perceived, and to show our range across all three of the practice areas we specialize in.
One Practice Area, One Identity, One Argument
Each concept is built around a different practice area, with its own palette, typography, and hero structure. None of them use our brand colors. That is the point: your firm should look like your firm, not like your designer.
Hearthstone Family Law
Divorce and custody clients arrive frightened. This concept leads with a side-by-side hero that pairs the promise with a calm intake sequence, so the first thing a visitor sees is what actually happens when they reach out. Deep green, ivory, and brass for steadiness without coldness.
View live concept
Whitmore & Vale
Estate planning sells permanence, so the hero stacks a full-bleed navy field above a multigenerational photograph and lets the headline carry the weight alone. Navy, sand, and gold for authority that still feels warm enough to call.
View live concept
Common Ground Mediation
Mediation only works if both parties feel equally heard, so the hero is centered rather than weighted to either side, and a split two-column device sets one perspective against the other. Sage, clay, and cream for neutrality with a pulse.
View live conceptHearthstone Family Law, Whitmore & Vale, and Common Ground Mediation are fictional practices created by Evolution of Creativity to demonstrate web design. They are not real firms, they are not clients, and they do not provide legal or mediation services.
What You Can Actually Judge From This
Range Across All Three Practice Areas
A family law site and an estate planning site should not feel interchangeable. These three share no palette, no typeface pairing, and no hero structure. If a portfolio shows you the same site three times in different colors, you are looking at a template.
Design Decisions With Reasons Behind Them
Every choice here answers to the practice area. The centered mediation hero, the stacked estate planning hero, the intake sequence on the family law page. Ask us why any element is where it is and there is an answer that is not taste.
The Craft, Without the Guesswork
These are live pages at real URLs, not renderings in a slide deck. Open them, scroll them, read the copy. A mockup can promise anything. A built page has to actually work.
Let's Talk About Your Firm.
Schedule a 30-minute strategy call. We'll talk through what your firm needs and whether we're the right fit — no pressure, no pitch, no commitment.
30 minutes. No pressure. No obligation.